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Let us now have a look at these 30 CBD celebrity testimonials to understand why celebrities use and why they recommend CBD enriched products! Here's a list of the celebrity-owned CBD brands – from Tommy Chong and Mike Tyson to Kourtney Kardashian and Kristen Bell. A-listers including Gwyneth Paltrow, Jennifer Aniston, and Kim Kardashian, are some of CBDs biggest proponents. Here, a few of CBD’s famous fans explain why they’re hooked on the ingredient, which is

30 CELEBRITIES WHO USE AND RECOMMEND CBD

The last few years have seen an unprecedented growth in the CBD industry. Numerous research validating CBD’s benefits as well as the compound’s widespread legalization has made this possible. Moreover, CBD has received a wealth of support from famous personalities such as athletes, celebrities and influencers who have begun to not only use but also advocate CBD. Some of them have also taken a step forward and started their own CBD companies. Let us now have a look at these 30 CBD celebrity testimonials to understand why celebrities use and recommend CBD.

1. Kim Kardashian

The recent billionaire-turned businesswoman and mother of four kids, Kim Kardashian is not only known for her popular line of cosmetic products. Kim regularly uses CBD gummies which she claims helps her get a good night’s rest. She also recently started using CBD cosmetic products like face creams.

Kim is also one of the most popular and most followed celebrities having a huge social media following. Many a time, Kim has been found endorsing CBD products on her Instagram page which boasts a whooping 214 million followers. Her desire to create awareness among her family and friends regarding the benefits of CBD inspired her to host a CBD-themed baby shower just a few weeks before the birth of Psalm West.

2. Alessandra Ambrosio

Victoria’s Secret supermodel and mother of two kids Alessandra Ambrosio spent 17 years of her life catwalking the ramps for the popular lingerie brand. She has also taken part in numerous Hollywood productions. Given the active lifestyle that she leads, Alessandra has often been seen emphasising the importance of getting enough rest and sleep. During an interview with an American magazine, Alessandra explained that using CBD oil has greatly helped her get the 8 hours of beauty sleep that she so badly needs.

3. Martha Stewart

Businesswoman and television personality Martha Stewart’s curiosity and interest in CBD began soon after she started working with Snoop Dogg. Being an insomniac, Martha regularly consumed gummies and flavoured CBD drops from her own CBD product line which helped her get a good night’s sleep.

She is also one of the many celebrities involved with CBD companies . Being a dog lover, launch her first line of CBD-based pet products with the cannabis product company ‘Canopy Animal Health’. In 2019, her interest in the compound further drove her to partner with ‘Canopy Growth’, a Canadian cannabis grower where she was given an advisory role.

4. Snoop Dogg

Who isn’t aware of Snoop Dogg and his legendary love for cannabis? The rapper is a supporter of all forms of marijuana and cannabis including CBD. He launched the cannabis company ‘Leafs by Snoop’ in 2015 and is the partial owner of one of Canada’s largest cannabis firms ‘Canopy Growth Corp’. He along with Martha Stewart launched a line of CBD products under this company. He also has his own CBD product line under the brand name ‘3D CBD’.

5. Whoopie Goldberg

Comedian, actress and talk show host Whoopie Goldberg is also a cannabis advocate who stands in support of CBD use, especially among middle-aged women. She regularly uses CBD to deal with stress, menstrual cramps, nerve pain and menopause and is also the co-owner of the cannabis company.

6. Lil Wayne

Rapper Lil Wayne has only recently got into CBD although he has been a user of cannabis almost all his life. His cannabis brand GKUA Ultra premium sells both marijuana and CBD oil containing almost no THC.

7. Tom Hanks

Tom Hanks first started using CBD to help relieve his anxiety symptoms. He later found out that the compound also had positive effects on people who suffered from aches and pains. The A-list actor and film-maker who also had Type 2 diabetes went on to collaborate with the Cornell University student Heather Pyces to study how the compound may help people manage diabetes and illnesses which emerged as a result of stress.

8. Gweneth Paltrow

American actress, writer and entrepreneur Gweneth Paltrow is the owner of the lifestyle brand Goop which features useful guides that highlight the benefits of using CBD and also includes the experience of a first-time user. The brand further advocates the use of various CBD products ranging from CBD bath bombs to cocktails. Gweneth strongly feels that cannabis has the potential to change people’s lives for the better.

9. Jennifer Aniston

American actress Jennifer Aniston is one among the many popular celebrities taking CBD oil . Jennifer claims that using CBD regularly has calmed her down by significantly reducing her levels of stress and anxiety. She further adds that using the compound has shown her that there is nothing but hope even during the worst of times.

10. Montel Williams

Montel Williams is a multiple sclerosis survivor and daytime television host who is also a huge supporter of CBD. He began using medical cannabis for his illness and in 2016 also launched his own cannabis startup firm ‘Lenitiv Scientific’ where he is said to have invested a large amount of time and money. He then began supporting California patients by offering them high quality lab-tested cannabis products.

11. Mandy Moore

Dancer and choreographer Mandy Moore prefers using CBD creams since they also contain additional ingredients which are beneficial for the skin.

12. Morgan Freeman

After falling victim to a near fatal car accident in 2008, the popular actor, narrator and producer Morgan Freeman developed fibromyalgia, a lifelong condition that causes fatigue and extreme pain. Soon after the incident, Morgan began using cannabis-based products and noticed a significant relief. Since then, he has been an extensive supporter of CBD and plant-based medicine.

13. Emma Roberts

American actress and singer Emma Roberts suffered from a tragic car accident in 2010 which destroyed her newly purchased car and left her in pain. Emma described in an Instagram post about the benefits of using CBD and claimed that using CBD bath regularly helped comfort her body entirely and alleviated.

14. Dakota Johnson

Actress Dakota Johnson, popular for her role in the ‘Fifty shades of Grey’ franchise is also known for her love for CBD. Dakota in an interview with Elle mentioned the difficulty she often faces to fall asleep in a plane and that getting a shut eye was essential for her to feel fresh and active the following day.

She is known to consume CBD oil sublingually and claims that doing so helps knock her out into a deep sleep during her plane journey. The actress also revealed that using CBD greatly helped her deal with the anxiety and panic attacks she frequently suffered from.

15. Whitney Port

Whitney is an American fashion designer, television personality and author who uses CBD oil and topicals such as CBD creams.

16. Olivia Wilde

The Irish American actress Olivia Wilde said that using CBD greatly helped reduce the pain and muscle soreness that she had incurred during her 6-month long Broadway play. She praised the compound and also added that using CBD helped her avoid the excessive use of painkillers.

17. Stacy London

Soon after undergoing a spine surgery, American fashion consultant and TV show host Stacy London started using CBD. She found that using CBD lotion greatly helped soothe her sore muscles and joints.

18. Willie Nelson

Musician Willie Nelson is a huge supporter of CBD. He along with his wife Annie Nelson started their own CBD company called “Willie’s Remedy” which sells CBD-based products such as teas, coffees and CBD oils sourced from high quality American hemp.

19. Tommy Chong

Actor, comedian, activist, musician and dancer Tommy Chong is also a cannabis activist who is popularly known for his cannabis company Chong’s choice which sells a range of CBD products that are hand-grown and lab-certified.

20. Michael J. Fox

Canadian-American actor Michael J. Fox was diagnosed with Parkinson’s disease at the age of 29. Nearly a decade after his diagnosis, Michael founded the research company ‘Michael J. Fox Foundation’ which carries out numerous studies and research on the benefits of using CBD and marijuana for Alzheimer’s disease. The company also provides funds for CBD-related studies and Alzheimer’s research.

21. Busy Phillips

Dealing with anxiety has been tough for American actress, producer, director and writer Busy Philips who has been open about her love and support for CBD. Busy has claimed that regularly snacking on CBD chocolates and gummy bears have greatly helped her tackle her anxiety and other issues.

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22. Melissa Etheridge

Singer and songwriter Melissa Ethridges is also one of the longest supporters of cannabis who later went on to purchase 47 acres of farmland in California and named it ‘Ethridge Farms’ where she cultivated her own cannabis plants. She further partnered with the cannabis dispensary ‘Greenway Compassionate Relief’ where she began to cultivate cannabis-infused wine.

23. Camilla Hansson

Camilla Hansson became Miss Sweden in 2014 and began using CBD to manage her symptoms that she suffered from. Upon finding relief from her symptoms, she went on to launch her company ‘Camilla Organics’ and started a line of premium quality CBD products with the aim to help other women like herself who were struggling with health issues.

24. Kristen Bell

Actress and singer Kristen Bell’s constant fight against anxiety and depression since the age of 18 is what led her to CBD. She soon began to use CBD in the form of tinctures to help ease her muscles after a long day of workout. Her CBD company ‘Happy Dance’ includes an affordable line of CBD self-care products.

25. Oliver Stone

Director and filmmaker Oliver Stone began his CBD use soon after returning from the Vietnam war. Before starting out as a filmmaker, Oliver had fought in the US army and developed PTSD as a result. He began advocating for CBD after realizing that its regular usage had helped alleviate his symptoms.

26. Leighton Meester

Leighton Meester, a working mom and star of the popular American drama series Gossip Girl explained that using CBD on a regular basis had alleviated her stress and helped keep her calm and centred.

27. Pete Davidson

Comedian and actor Pete Davidson believes that using CBD is extremely beneficial for relaxing muscles and reducing pain. He advocates CBD.

28. Minka Kelly

American-born model and actress Minka Kelly in an instagram post announced that her favourite chug in the morning involved a CBD beverage which helped relax the body. The drink known as ‘Dirty Lemon + CBD beverage’ which contains around 20mg of CBD.

29. Seth Rogen

Popular actor and comedian Seth Rogan is one of the well-known celebrities who use CBD and also endorse it. He is also the founder of ‘Hilarity for Charity’, a non-profit organization which aims to aid patients suffering from Alzheimer’s disease. He is a huge supporter of CBD and is particularly interested in the benefits of the compound for Alzheimer’s disease. Seth is a frequent user of hemp-derived CBD oil and spends a large portion of his time spreading awareness about the numerous benefits of Cannabidiol.

30. Steve Kerr

NBA coach Steve Kerr recommends all NBA players use the compound. He has used CBD enriched products for pain relief in the past and publicly stands in support of cannabis.

The Rise of Celebrity CBD: Better Than Regular Brands?

From Tommy Chong to Kourtney Kardashian, we look at the celebrities trying their luck in the CBD industry.

With the CBD industry being the fastest-growing industry in the U.S., nearly everyone walking this great green earth wants in on it, especially celebrities looking to capitalize on the hype. The mass influx of celebrity interest in CBD really isn’t a surprise. It’s profitable and falls in line with the current health and wellness trend, which are two things celebrities can’t get enough of right now.

Is celebrity interest in CBD a good thing? Are celebrity CBD brands superior to regular ones? Which celebrities are producing decent CBD products?

TL;DR

  • Fame and status don’t make celebrity-owned CBD brands better or worse than regular brands — all CBD brands require commitment and dedication to safety, ethics, transparency, and their customers.
  • We assessed 15 celebrity-owned CBD brands — only one specified the extraction method it uses and two specified an exact hemp source location, which shows an evident lack of transparency.
  • By comparison, our highest-rated regular CBD companies included all critical info on their website and marketing literature, indicating better transparency.
  • Advantages of celebrities endorsing CBD products include increased brand awareness and better brand positioning, but is this enough for them to be successful?

Are celebrity CBD brands better than regular CBD brands?

No. Celebrity CBD brands are no better or worse than regular CBD brands. Why? Because a celebrity’s fame and position in the public eye doesn’t replace decent ethics, safety, transparency, a connection with customers, and good old-fashioned hard work. Without these five cornerstones, a CBD brand will likely fail, especially in an industry so unregulated and heavily scrutinized.

List of CBD companies owned by celebrities (and what we think of them)

  1. Tommy Chong CBD
  2. Willie’s Remedy
  3. Dwiink
  4. Game Up Nutrition
  5. Happy Dance
  6. Mendi
  7. Barker Wellness
  8. 22red
  9. RVD CBD
  10. Defy
  11. Real Wellness Herbal
  12. Hora x Poosh
  13. HartLuck
  14. Martha Stewart CBD
  15. BE CBD

Tommy Chong: Tommy Chong CBD

Tommy Chong is a veteran advocate in the cannabis community. His cannabis rights activism spans decades. It’s, therefore, no surprise he launched his cannabis and CBD brands. How do they fare? Well, the products are pretty damn great. There’s an excellent selection of cannabis and CBD products to choose from. Beginners and seasoned users can enjoy CBD oils, gummies, softgels, and topicals, as well as high-THC cannabis flower. The company is certified cGMP, vegan, and non-GMO, which is a huge plus in our eyes. What concerns us is the lack of hemp source and extraction method information, two things a brand should not leave out. This makes us question the company’s transparency and willingness to be open about how the products are produced.

  • Products offered: CBD oils, gummies, softgels, topicals
  • Hemp source: N/A
  • Extraction method: N/A
  • Avg. price: $0.32 per mg of CBD
  • Lab tested? Yes
  • Certificates: cGMP, Vegan, Non-GMO

Willie Nelson: Willie’s Remedy

Willie Nelson is another long-standing cannabis advocate who has championed the use and legalization of marijuana for over 40 years. His CBD company, Willie’s Remedy, doesn’t feel like an extension of his fight for cannabis acceptance. It feels more like a culmination and the end result of his hard work in the cannabis community. Are the products any good? Yes. We believe they are. The CBD teas and coffees are especially noteworthy. However, the major downside is we have no idea which extraction method is used nor do we know where exactly the hemp comes from within the US.

  • Products offered: CBD oils, coffee, tea, topicals
  • Hemp source: USA (no specific location listed)
  • Extraction method: N/A
  • Avg. price: $0.10 per mg of CBD
  • Lab tested? Yes
  • Certificates: N/A

Mike Tyson: Dwiink

Mike Tyson’s Dwiink CBD beverages brand is not impressive. At all. It offers very little transparency. We have no idea where the company’s hemp is sourced or which extraction method is used. Worse, there are no third-party COAs to be found, which makes us question the quality. The $0.50 per mg of CBD price is clearly disproportionate to what you’re getting.

  • Products offered: CBD beverages
  • Hemp source: N/A
  • Extraction method: N/A
  • Avg. price: $0.50 per mg of CBD
  • Lab tested? N/A
  • Certificates: N/A

Nick & Nate Diaz: Game Up Nutrition

Nick & Nate Diaz’s Game Up Nutrition is quite possibly the most impressive celebrity CBD brand out there right now. The UFC brothers clearly know what they’re doing. They’re very transparent and open about their company practices. The product range is impressive and reasonably priced at $0.13 per mg of CBD (average). Each product is created using high-quality hemp sourced from Colorado and Oregon, two US states known for growing and cultivating high quality hemp.

  • Products offered: CBD oils, flower, edibles, topicals, pet CBD
  • Hemp source: USA (Colorado & Oregon)
  • Extraction method: CO2
  • Avg. price (mg/CBD): $0.13 per mg of CBD
  • Lab tested? Yes
  • Certificates: FDA Registered, cGMP Certified, ISO 9001, ISO 22716

Kristen Bell: Happy Dance

Looking for a middle-of-the-road CBD brand? Look no further. Kristen Bell’s Happy Dance is as plain and average as you can get, which is pretty ironic considering the packaging features every bright color under the rainbow. The brand caters to the already saturated CBD skincare and beauty market with a small range of topicals including CBD body butter, bath bombs, and something known as “Coconut Melt”. The ingredients aren’t unique or exciting. Just your typical CBD topicals wrapped up in clever marketing. While the average price tag of $0.17 per mg of CBD isn’t quite as insulting as Kourtney Kardashian’s rip off product, it’s still pretty outrageous considering we know nothing about the extraction method used or where the hemp specifically comes from in the US.

  • Products offered: Topicals, skin care, beauty
  • Hemp source: USA (no specific location listed)
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.17 per mg of CBD
  • Lab tested? Yes
  • Certificates: N/A
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Megan Rapinoe: Mendi

Mendi is the brainchild of Megan Rapinoe, one of women’s soccer’s biggest and most successful stars. Does this success translate to her new CBD company venture? Yes and no. Well, mostly no, to be honest. Mendi suffers from the same problem so many other celebrity CBD companies do: lack of transparency. Nowhere on the brand’s website does it say where the hemp comes from, which extraction method is used, or if the company is certified by any hemp and CBD organizations. All is not lost, however. On the surface, Mendi’s products are pretty good and reasonably priced. The oils are particularly noteworthy.

  • Products offered: CBD oils, topicals, gummies, capsules
  • Hemp source: N/A
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.09 per mg of CBD
  • Lab tested? Yes
  • Certificates: N/A

Travis Barker: Barker Wellness

Travis Barker’s Barker Wellness CBD brand is a strange one. Barker claims to have researched CBD for well over two years but clearly didn’t study the “CBD Company Transparency 101” rulebook, which is unfortunate because the products are amazing on paper. They’re vegan, supposedly cruelty-free, and include some pretty awesome ingredients at a decent price point of $0.10 per mg of CBD. What we’re primarily concerned about is the lack of hemp source and extraction method information, which are two very important things to include on a website.

  • Products offered: CBD oils, topicals
  • Hemp source: N/A
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.10 per mg of CBD
  • Lab tested? Yes
  • Certificates: N/A

Shavo Adadjian: 22red

22red is a very simple CBD brand with only two product offerings in its arsenal: CBD oils and CBD vapes. The price point of $0.03 per mg of CBD is suited to budget shoppers looking for an entry level product to begin their journey into the world of CBD. We particularly like the CBD oil, which includes an MCT carrier and three flavors (watermelon, mint, and unflavored). Unfortunately, the company doesn’t specify exactly which location in the US it sources its hemp from nor does it state the extraction method used.

  • Products offered: CBD oils, vapes
  • Hemp source: USA (no specific location listed)
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.03 per mg of CBD
  • Lab tested? $0.03/mg
  • Certificates: N/A

Rob Van Dam: RVD CBD

RVD CBD is similar to Kristen Bell’s Happy Dance Brand. It’s pretty run-of-mill stuff with nothing particularly that exciting going on. There’s a good range of CBD products on offer but the brand doesn’t sell anything eye-catching, which is good if you’re looking for a simple, no-frills CBD experience at an average price of $0.05 per mg of CBD.

  • Products offered: CBD oils, topicals, gummies, flower
  • Hemp source: USA (no specific location listed)
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.05 per mg of CBD
  • Lab tested? Yes
  • Certificates: N/A

Terrell Davis: Defy

Ex-NFL footballer Terrell Davis and his Defy CBD brand show promise. The products are decent, the product selection is small but varied, and third-party lab tests are publicly available on the website. However, there is a slight lack of transparency regarding the extraction method, which seems a shared issue among celebrity CBD companies.

  • Products offered: CBD beverages, topicals
  • Hemp source: USA (no specific location listed)
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.18 per mg of CBD
  • Lab tested? Yes
  • Certificates: N/A

Ricky Williams: Real Wellness Herbal

Ricky Williams’ Real Wellness Herbal brand is the anomaly in our list. The website doesn’t look like your typical CBD site; more like your grandma’s favorite flower store. The labeling is strange. No mention of CBD, even though CBD is included in the formula. Instead, what you’ll read is “1000 mg of hemp”, which makes you wonder whether the products are hempseed. There’s also no mention of which extraction method the company uses. We’re not 100% sure of this brand.

  • Products offered: CBD oils, topicals
  • Hemp source: USA (no specific location listed)
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.16 per mg of CBD
  • Lab tested? Yes
  • Certificates: N/A

Kourtney Kardashian: Poosh

Where do we start with Kourtney Kardashian’s CBD topical offering? Well, we’re not going to slate it just because she’s a Kardashian. The one product offered here isn’t actually that bad, albeit a little on the expensive side. The ingredients list is decent, the 30 mL bottle size is impressive, and the packaging looks pretty cool. So, what lets it down? The amount of CBD you actually get in the bottle, the overall price per mg of CBD, and there being no info on the extraction method used.

  • Products offered: CBD topicals
  • Hemp source: USA (no specific location listed)
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.25/mg
  • Lab tested? N/A
  • Certificates: N/A

Cary Hart: HartLuck

HartLuck is a CBD brand created by Motocross star Carey Hart. The brand is one of the better ones on our list. There’s a great selection of CBD products on offer. The CBD inhaler product is definitely one to check out. We’re super happy to see an exact hemp source location listed on the site too. What let’s the brand down is there isn’t a mention of the extraction method used.

  • Products offered: CBD oils, inhalers, capsules, topicals
  • Hemp source: USA (Colorado & Kentucky)
  • Extraction method: N/A
  • Avg. price (mg/CBD): $0.09/mg
  • Lab tested? Yes
  • Certificates: N/A

Martha Stewart: Martha Stewart CBD

You may know Martha Stewart as the New Jersey-born author and TV personality, but did you know she is also an astute businesswoman with an excellent range of hemp-derived CBD products? Well, you do now. Her wellness-inspired CBD comes in various product types, including oils, gummies, softgels, and topicals — there’s even a selection of CBD products for pets! We recommend the Medley Wellness gummies in a fruity tropical flavor. Each gummy is made using USA-grown hemp and an advanced CO2 extraction method. The 10 mg of CBD is perfect for beginners.

  • Products offered: Oils, gummies, softgels, topicals, beauty, pet CBD
  • Hemp source: USA
  • Extraction method(s): CO2
  • Avg. price (mg/CBD): $0.05/mg
  • Lab tested?: Yes
  • Certificates: PETA Beauty Without Bunnies (Vegan & Cruelty Free)

Dreka Gates: BE CBD

Dreka Gates’ new CBD venture is impressive, considering it started only very recently. Inspired by empowerment, freedom, spirituality, and connection, BE CBD is a decent up-and-coming brand for the health and wellness crowd. Featuring a small but decent selection of delta-8 and CBD products, including tinctures, gummies, and topicals, Gates has everything you need. The only downside is the brand’s various teething problems. We can’t find third-party testing reports or information on its hemp source, both of which are vital in today’s hemp-derived CBD market.

  • Products offered: Oils, inhalers, capsules, topicals
  • Hemp source: N/A
  • Extraction method(s): N/A
  • Avg. price (mg/CBD): $0.15/mg
  • Lab tested?: N/A

What we’ve learned about celebrity CBD brands

Celebrity-owned CBD brands are often heralded as high-quality, credible, and on par with regular CBD brands. How true is this? Well, it’s partly true. Why? Because while celebrity CBD brands typically provide some excellent products backed by third-party testing, they often forget the fundamentals, especially when it comes to transparency.

The curious case of missing information

A distinct lack of crucial company and product information is common among the celebrity CBD brands we assessed above.

  • Only one brand specified which extraction method it uses, while the other 12 brands failed to provide this info.
  • Only two brands specified an exact hemp source location. Seven brands stated their hemp comes from hemp farms located in the US. The remaining three didn’t reveal any hemp source information.

To us, not having this information publicly available is concerning. If you take a look at our highest-rated CBD brands, which include Mary’s Nutritionals, Medterra, Plain Jain, and Nuleaf Naturals, none of them fail to provide a hemp source and extraction method.

The majority of celebrity CBD brands lab test their products

Thankfully, 12 of the 15 celebrity CBD brands we assessed test their CBD products and publish the Certificates of Analysis (COAs) for public viewing. We’re super happy to see this. The only brand failing to provide publicly-available COAs is Mike Tyson’s Dwiink brand. We’ve reached out to the Dwiink customer service team for further comment on this situation.

Why do celebrities want to be part of the CBD industry?

One of the main reasons why celebrities want to be part of the CBD industry is financial reward. The CBD industry is the fastest-growing industry in the US, predicted to grow by 21.2% in the next seven years, generating a revenue of $13.4 billion by 2028.

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There’s certainly enough of the CBD pie to go around now and in the future, so it’s really no surprise celebrities are putting their chips down and hedging their bets on the CBD industry.

Just take a look at Mike Tyson. The man saw an opportunity in both the cannabis and CBD industries and took it. His Tyson Ranch cannabis resort generates a whopping $500,000 per month, while his CBD brand Dwiink seeks to be a main player in the CBD beverage category, which is expected to reach a market size of $2.8 billion by 2025.

The advantages and disadvantages of celebrities endorsing CBD companies

There are several advantages and disadvantages of celebrities owning or endorsing CBD brands in the US and across the world.

Advantages

Brand awareness in the CBD industry is measured by the number of people who recognize a particular CBD brand or company. Because CBD brands are continually trying to compete and stay ahead of the pack in an ever-growing market, having a celebrity endorse or outright own a brand builds brand recognition at a faster pace.

Not all CBD brands are success stories. There are many out there struggling to find a foothold in the ever-growing CBD market where competition to become top dog is fierce. In order for companies to stand out and overcome advertising struggles, enlisting the help of celebrities to endorse their products is a worthwhile venture.

  1. Attracts new but apprehensive customers

Despite the CBD industry’s mainstream success, there are still many potential customers out there who are apprehensive or totally against consuming something derived from cannabis. This is obviously understandable. CBD products often get lumped in the same category as high-THC marijuana products.

From a CBD brand perspective, changing apprehensive minds is certainly no easy feat and requires clever and convincing advertising. The use of celebrities is an amazing tool here, especially if a popular film star, musician, or TV personality gets on-board. Why? Because everyone knows celebrities and their influence is sometimes enough to convince even the most anti-cannabis customers to give CBD a try.

Disadvantages

  1. Can be an expensive investment

The downside to hiring a celebrity to endorse a brand is the price. Celebrity endorsements and advertising can cost brands thousands or millions of dollars. Not all CBD brands can afford these high prices.

  1. Mistakes, scandals, and controversies

Celebrities walk a very thin line between public acceptance and public crucifixion. One wrong move can potentially ruin their careers. When CBD brands hire celebrities with good public images for their advertising campaigns, the rewards are pretty great. New customers, good brand positioning, and improved brand awareness.

However, if the celebrity gets hit with a widely-publicized scandal or controversy, CBD brands risk being dragged down with them.

CBD companies want to be remembered for their high-quality products, not just the celebrities who endorse them. Unfortunately, celebrity influence in advertising is a powerful thing and CBD brands risk being overshadowed by the celebrities they use, particularly if they’re A-listers. One way to avoid this is to not make the celebrity the focal point in all advertising campaigns. Use them sparingly or not at all.

How to choose the right celebrity CBD brand for you

Choosing the right celebrity CBD brand is no different from choosing a regular CBD brand. You should always approach them with a hint of caution and inquisitiveness and never take them at face value, no matter how professional their websites are.

In order for you to know what to look out for, here are five fundamental things you need to know before purchasing CBD products from celebrity or regular CBD brands.

Before you spend your hard-earned money on a CBD brand, you should make sure it’s reputable, credible, and not a shoddy scam business selling poor products.

Recent research shows CBD products are commonly mislabeled. Out of 84 CBD products tested, only 31% were accurately labeled. A shocking 21% had THC levels above the legal 0.3% limit. Some even had 5-6% THC, which is enough to produce an intoxicating high.

Therefore, it’s worth spending some time doing some research of your own. Reddit is a fantastic resource, especially subreddits such as r/CBD, r/weed, and r/trees.

The r/CBD subreddit has its own company and product review sections. Each company or product is properly vetted and analyzed by moderators, providing you with trustworthy info and guidance.

All credible CBD brands test their products via accredited, independent laboratories specializing in cannabis testing and analysis. Shady CBD brands don’t. At all.

So, how do you determine if a CBD brand third-party tests its products? Check for Certificates of Analysis (COAs).

COAs are official documents issued after a laboratory has finished testing and analyzing a CBD product. COAs show the number of cannabinoids and terpenes found in the product and if any harmful contaminants are present in the extract.

CBD brands commonly publish COAs on their website for full transparency. If a CBD brand hasn’t published COAs, send them an email and request them. Credible brands are always happy to oblige.

Knowing where CBD brands source their hemp is essential. Some hemp locations are way better than others.

If a brand is located in the US, domestically-grown hemp is preferred, particularly in states such as Colorado, Oregon, and Kentucky. Each state has long-standing hemp pilot programs, strict regulatory oversight, and excellent growing conditions.

What about imported hemp from international locations? We don’t always recommend purchasing from brands that use imported hemp. Here’s why.

Imported hemp might adhere to looser regulatory guidelines, meaning heavy metals, pesticides, and mycotoxins could be present in higher quantities than US hemp. There’s also little-to-no quality control from seed to sale.

Extraction method refers to how the valuable cannabinoids, terpenes, and other plant compounds are extracted from hemp plants to make your CBD products.

Carbon dioxide (CO2) extraction is often the preferred extraction method among CBD brands, simply because it’s clean, solventless, sustainable, and retains a large quantity of plant compounds.

However, CO2 extraction isn’t the only preferred extraction method. Cold-press extraction is also a superior choice for CBD brands.

By placing the whole hemp plant through a highly-pressurized machine press at relatively cool temperatures, CBD producers are able to extract a huge quantity of valuable plant compounds, providing you with a potent, whole-plant extract.

Since the CBD industry is still largely unregulated, companies completing accredited certification programs from independent, third-party organizations is vital. Completion of these programs shows a commitment to safe, high-quality, and accurately labeled hemp-derived CBD products ready for human consumption.

Common certification programs include:

  • The U.S. Hemp Authority Certification Program
  • USDA Certified Organic
  • Current Good Manufacturing Practices (CGMP)
  • LegitScript CBD Certification

The celebrity name is helpful but not essential

Many people believe celebrities owning a brand or company means they’re somehow better and more prestigious than regular brands. While this might be true for some industries, it certainly isn’t for the CBD industry. A great CBD brand is built on commitment and dedication to improving the lives of its customers through safety, transparency, and honesty, not fame, status, and influence.

This isn’t to say celebrity CBD companies are bad. Not in the slightest. Nate & Nick Diaz’s Game Up Nutrition is a fine example of a celebrity CBD brand done right. What we’re saying is don’t put celebrity CBD brands on a pedestal. They’re not perfect.

10 Celebrities Who Love CBD Products

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CBD is in literally everything—you can drink it, you can bathe in it, you can slather it on from head to toe. And it seems Hollywood’s biggest names are doing just that. Never ones to say no to the latest wellness trend (CBD has been transforming the self-care industry, thanks to its alleged calming effects on the body and mind), A-listers including Jennifer Aniston, Emma Roberts, and Kim Kardashian, are some of CBDs biggest proponents. Here, a few of CBD’s famous fans explain why they’re hooked on the ingredient.

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